Description
THE kids鈥� survival guide to advertising, revised and updated for the digital age.
Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back.
For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid鈥檚 ultimate guide to the advertising universe.
Reviews
鈥淭he thoughtful and balanced presentation, clear explanations and entertaining real-life examples are a solid starting point for getting children鈥攁nd adults鈥攖o think critically about the way that products are advertised.鈥�
- The Guardian, 08/08/13
鈥淪erves as a great resource for young people to get the facts about advertising, the hidden messages it carries, and the influence it has on society.鈥�
- Book Hoopla, 09/08/13
鈥淎n entertaining, vibrant and comprehensive look at the attention-grabbing world of advertising. Highly recommended.鈥�
- CM Reviews, 11/15/13
鈥淲ill help young readers . . . understand how to recognize advertising hype.鈥�
- Waterloo Region Record, 12/21/13
鈥淎n eye-opening look into the world of advertising.鈥�
- Book Girl, 04/10/14
鈥淎n informative, entertaining and empowering read with colourful and appealing graphics.鈥�
- Green Teacher, 06/14
鈥淎nother 鈥榤ust buy鈥� that belongs in every household. Highly recommended!鈥�
- York Region News, 07/26/14
鈥淒ata-filled and slightly tongue-in-cheek . . . informs young consumers.鈥�
- Curriculum Connections, Editor鈥檚 Choice, 10/01/14